CELEBRATING A DECADE OF COMFORT AND CONFIDENCE

Ellen & Rose began during a defining chapter of my life.

At the time of Rose’s birth, I found myself navigating motherhood on my own — determined to build something meaningful, both for her future and for myself.

What started as a small boutique during a challenging season slowly grew into Ellen & Rose — shaped by resilience, care, and the incredible women who chose to support us along the way.

To every woman who placed an order, shared a kind message, or made Ellen & Rose part of her everyday life — thank you. Your support meant more than you may ever know.

This year marks our 10-Year Anniversary, and to honor this journey, we’re celebrating with an Anniversary Sale across the entire store.

This moment is for the women who stood beside us, believed in us, and helped turn a difficult beginning into something lasting.

With heartfelt gratitude,

Ellen & Rose