So, what else is new?
A decade of comfort, confidence, and quiet strength
What began during the early days of motherhood — a small hope to build something meaningful for Rose’s future — has grown into a brand shaped by love, resilience, and the support of women who believed in us.
To honor this journey, we’re celebrating with our 10-Year Anniversary Sale, featuring some of our most cherished pieces.
Thoughtfully made, soft on the skin, and designed to bring comfort and confidence into everyday life.
Discover the collection inspired by the little girl who started it all — and the women who helped us reach ten years.
Loved by +2,648 American Women
Mirella K.
This dress is incredibly comfortable and falls beautifully. It’s classy, flattering, and perfect for both everyday wear and special occasions.
Jessy M.
I was honestly surprised by how flattering this jumpsuit is. It’s comfortable, lightweight, and makes me feel put together without trying too hard
Danielle S.
The fit is perfect and the fabric feels so soft against the skin. I’ve already worn it twice this week and got so many compliments.
Victoria H.
These sandals are so comfortable I can wear them all day without any pain. They’re stylish, supportive, and go with literally everything in my wardrobe.
Elizabeth R.
This jumpsuit hugs in the right places without feeling tight. It’s easy to dress up or down, which makes it a staple in my closet.
Shop the complete look and save today.
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Loved, worn, and reordered — these are the pieces our community can’t get enough of.
Always ready to help!
We create thoughtfully crafted pieces designed to move with you — and make you feel confident every day.
From the fabrics we select to the way each silhouette falls, every detail is considered with comfort, elegance, and longevity in mind.
Have a question about sizing, fit, or styling?
You may find your answer in our Help Center — or simply reach out. We’re here for you.
Visit our Help Center or Contact Us
Does E&R offer free shipping?
Does E&R offer free shipping?
Yes — we offer Free Premium Shipping with Track & Trace on all orders.
We believe great service should be part of the experience. That’s why every package is carefully processed and shipped with tracking included, so you can follow your order from dispatch to delivery.
Have questions about shipping times or your order status? Our team is always here to help.
Can I return the item(s) if I don’t like them?
Can I return the item(s) if I don’t like them?
Yes — you can return your order within 30 days of receiving it.
If something isn’t quite right, simply contact our support team and we’ll guide you through the return process. We want you to feel confident shopping with us, and we’re here to make returns as smooth as possible.
How can I track my order?
How can I track my order?
You can track your order at any time through our “Track Your Order” page.
Simply enter your Order Number or the Email/Phone Number used at checkout, and you’ll instantly see the latest status of your shipment.
You’ll also receive a tracking link by email once your order has been dispatched, so you can follow it every step of the way.
What payment methods do you accept?
What payment methods do you accept?
We offer a range of secure and trusted payment options for your convenience.
You can safely complete your purchase using Visa, Mastercard, American Express, Apple Pay, Google Pay, Maestro, and Shop Pay.
All transactions are encrypted and processed securely to ensure your information remains protected at all times.
